Cookie Policy
Last updated: April 22, 2025
1. Introduction
We are Spark Mail Limited, located at Glandore Business Centres, 26-27 Fitzwilliam Place, Fitzwilliam Hall, Dublin 2, D02T292, Ireland. Hereinafter- Spark Mail Limited is referred to as "we" or "our".
This website (“Website”) uses different types of cookies. In the spirit of transparency, this Cookie Policy (“Policy”) provides detailed information about why, how, and when we use cookies on our Website. As further described below, we automatically collect information from cookies such as IP address, geolocation, device type and browser type, personal ID to monitor your session on the Website, information about the time of interaction with the Website, as well as information about your interaction with the Website.
Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.
2. What is a cookie?
A “cookie” is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some cookies will only be used if you use certain features or select certain preferences, and some cookies are essential to the website and will always be used. According to EU legislation, we can store cookies on your device only if they are strictly necessary for the operation of this website. For all other types of cookies, we need your permission. You can at any time change or withdraw your consent from this Cookie Policy on our Website (please see “How do I turn off cookies?” section below).
3. Why do we need cookies?
We use cookies and other technologies to ensure everyone who uses the Website has the best possible experience. For example, when you use our Website, we may place a number of cookies in your browser. We use these cookies to enable us to hold session information as you navigate from page to page within the Website, improve your experience, and track and analyze usage and other statistical information. If you elect not to activate the cookie or to disable cookies later, you may still visit our Website, but your ability to use some features or areas of those offerings may be limited or your options (such as language) may be returned to default ones.
4. How do I turn off cookies?
You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. If you want to disable cookies, then you can find instructions for managing your browser settings if you follow these links:
If you want to learn more about cookies or how to control, disable, or delete them, please visit www.allaboutcookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your Internet browsing. To learn more about this feature from Google, click here.
5. What cookies do we use?
Due to the changing nature of our Website and the third-party service we may rely on, this may result in the cookie list not being fully up to date at times. If you want to remove certain cookies or block them from being stored in your browser, it is possible to arrange this through your browser settings for cookies. You can find these settings under the Privacy tab in the Preferences section of most browsers. Here, you can specify your cookie preferences or remove cookies. Please note that if you remove or refuse WeTransfer cookies, the Website may not function in optimal form.
We use several types of cookies:
Necessary cookies
The necessary cookies and other tracking technologies are essential for your use of the Website and our compliance with applicable data protection laws. We use them for certain purposes, such as checking if the user’s browser supports cookies and determining whether the user has accepted the cookie consent box or not.
| Name | Purpose | Expiry |
|---|---|---|
| CookieScriptConsent | This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly. | 1 year |
Performance cookies
The statistics cookies help website owners to understand how visitors interact with the website.
| Name | Purpose | Expiry |
|---|---|---|
| _ga | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. | 1 year 1 month |
| sent_with_spark | This cookie is set when a visitor clicks the tagline ‘Sent with Spark’ in the email, and the link redirects. | 1 year |
| spark_amplitude_id_3969f334c8fa39fd964d5787eadf197dsparkmailapp.com | This cookie is used by Amplitude for session tracking for analytics purposes. It does not save personal data, and it is fully anonymous. For more information on specific cookies used, please visit Amplitude Analytics. | 1 year |
| spark_amplitude_id_90b9f99de09deb9b4818d99f457739f4sparkmailapp.com | This cookie is used by Amplitude for session tracking for analytics purposes. It does not save any personal data, and it is fully anonymous. For more information on specific cookies used, please visit Amplitude Analytics. | Session |
| ab_web | This cookie is used to store information about a/b test variations in which the user takes part. | 12 months |
| _ga_GVWG0NPESG | This cookie is used by Google Analytics to persist the session state. | 1 year 1 month |
| spark_conv_r | This cookie is used to store users' UTM parameters and other tracking identifiers. | Session |
| intercom-id-[app_id] | This cookie registers visitors for the support chat. | 9 months |
| intercom-session-[app_id | This cookie registers a browser session for the support chat. The user can access their conversations and have data communicated on logged-out pages for 1 week, as long as the session isn’t intentionally terminated with Intercom('shutdown'), which usually happens on logout. | 1 week |
| intercom-device-id-[app_id] | This cookie is used to determine the unique devices interacting with the support chat to prevent abuse. | 9 months |
Functionality cookies
Functionality cookies enable personalized features and improve the website's performance by retaining information that customizes your browsing session, ensuring a more convenient and efficient user experience without tracking your activity across other websites.
| Name | Purpose | Expiry |
|---|---|---|
| ajs_anonymous_id | These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. | 1 year 1 month |
| loom_anon_comment | This cookie is used to differentiate anonymous users when they leave comments on holaspirit.com, enabling the identity of the commenter to remain unknown for privacy. | 1 year 1 month |
| loom_referral_video | This cookie is used to track referrals and video plays across the website, enabling the website to attribute video views to the correct referral sources. | Session |
Targeting cookies
Targeting cookies are used to track visitors across the websites they visit. The intention is to display ads that are relevant and engaging for the individual user. We use this data for internal purposes like analytics and internal segmentation.
| Name | Expiry | Purpose |
|---|---|---|
| YSC | Session | This cookie is set by YouTube to track views of embedded videos. |
| VISITOR_INFO1_LIVE | 6 months | This cookie is set by YouTube to keep track of user preferences for YouTube videos embedded in sites; it can also determine whether the website visitor is using the new or old version of the YouTube interface. |
| _gcl_au | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| IDE | 1 year | This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| test_cookie | 15 minutes | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. |
| _Secure-ROLLOUT_TOKEN | 6 months | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| test_cookie | 6 months | This cookie is used to store the user's consent and privacy choices for their interaction with the site. It records data on the visitor's consent regarding various privacy policies and settings, ensuring that their preferences are honored in future sessions. |
6. What are pixels?
A tracking pixel, also known as a web beacon or a tracking tag, is a small transparent image (often a GIF) embedded in an email. When you open an email, this pixel is loaded from the server, and the server reports that the email has been opened. We may use the Braze service (and Braze uses pixels) to collect general statistics for our marketing campaigns, such as the opening rate of our emails, to understand whether our emails were helpful for you. We never sell or otherwise share these statistics with third parties, except for our affiliates and subcontractors.
You may disable the pixels from loading in the settings of your email service provider. By doing so, you will prevent the email senders from knowing whether you read their emails. Be aware that most browsers only allow for disabling all the pixels and not for particular email senders.
7. How are tracking links used?
We may use the Braze service links to collect metrics on links we add in our emails. For example, we may add a link to a website that, upon clicking on it, will lead you to the website with a specific offer or detailed information about a feature or product.
Typically, these links will only record information when you click on them. Therefore, if you don’t want to participate in the collection of metrics, just avoid clicking the in-email links.
8. Updates to this Policy
If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our Cookies Policy. Your continued use of the Website constitutes your acknowledgement of and agreement to be bound by such changes to this Cookies Policy. Your only remedy, if you do not accept the terms of this Cookies Policy, is to discontinue the use of and access to the Website.
9. Contact us
If you have any questions regarding this Policy or how we use cookies, you may contact us by e-mailing: dpo@sparkmailapp.com.