How to create a hyperlink in email

Discover how to embed hyperlinks in emails for a cleaner look and engagement. Learn best practices for link sharing with a step-by-step hyperlinking guide.

4.8 • 154K ratings
Windows Android Mac iPhone iPad Apple Watch
How to create a hyperlink in email

Embedding hyperlinks into emails is a handy way to add additional information, share resources, or direct recipients to specific web pages without cluttering the message with lengthy URLs. Hyperlinks make emails cleaner and more visually appealing and enhance user engagement by providing easy access to additional content. 

Whether you're sharing a website, a video link, an online document, or any digital asset, hyperlinking streamlines the process, making it straightforward for recipients to access the information with a simple click. This guide delves into the steps and strategies for effectively creating hyperlinks in emails and enhancing the readability and functionality of your digital correspondence.

Best Practices for Emailing Links

  • Descriptive Anchor Text: The clickable text (anchor text) should give recipients a clear idea of where the link will take them. Avoid vague phrases (like “click here”), and use descriptive terms related to the link's content (like “Strategy Report 2024”).
  • Verify Links: Always check that your links are working correctly before you send the email. Broken links can frustrate recipients and reduce the credibility of your message.
  • Keep URLs Secure: Ensure that the URLs you link to are secure (https://), especially if you ask recipients to provide personal or sensitive information.
  • Link Length: Although most email clients can handle long URLs, excessively long links can be unwieldy and unattractive. Use a URL shortener if necessary, but be cautious, as shortened URLs can sometimes trigger spam filters.
  • Inform Recipients: If your link prompts a file download, make sure to inform your recipients within the email. This transparency helps prevent confusion and builds trust.

Hyperlinking in Plain Text Emails

If you’re working with plain text emails that don’t support HTML formatting (which is rare nowadays but still possible), you can’t create clickable text hyperlinks. Instead, simply include the full URL in your email text. Most email clients will automatically recognize the URL and make it clickable for the recipient.

Most email clients, including Gmail, Outlook, and Yahoo Mail, offer built-in text editors that allow users to create hyperlinks easily. The process generally involves the following steps:

  1. Highlight the Text: Type the text you wish to turn into a hyperlink. Highlight this text with your cursor.
  2. Insert Hyperlink: Look for the “Insert Link” icon in the text editor's toolbar. This icon resembles a chain link or a globe with a chain link. Click on it.
  3. Enter the URL: A dialog box will appear, prompting you to enter or paste the URL you want to link to. Ensure the URL is complete and correct.
  4. Apply and Test: Click “OK” or “Apply” to create the hyperlink. It's a good practice to test the link by clicking on it in the draft email to ensure it directs to the intended webpage.

Embedding hyperlinks in emails enhances the effectiveness and professionalism of your communication. By following the steps outlined above and adhering to best practices, you can create emails that not only convey your message but also enrich the recipient's experience with valuable resources and information. 

Download Spark for free and discover a new way of working.